Our commitment to social corporate responsibility is based on three pillars: people, art and nature. And as with our analytics systems, it is also founded on a combination of regional roots and global action. We support projects and initiatives that match our way of thinking and acting. The ideas behind this sometimes come from outside and sometimes from among our own employees. In the following, we will present a few examples for each of the three pillars of our commitment. This will give you an initial impression of our activities in this sphere.
In addition to our employees and partners, people outside the company are also important to us. In our involvement in this area, we try to provide positive stimuli.
The environment and nature are important to us because, as a company, we bear an important responsibility in this area. But we also have a personal interest in and commitment to using our influence.
Art is a subject that is intricately linked to the company’s history: In 1909, August Macke, one of the best known German expressionists, married into the Gerhardt family. His descendants run the company today. So it is not only natural for us to promote artists, it is also a pleasure.